Twitter Inc investors have already been concerned about the slowing growth rate in its user base. That’s the biggest problem with the microblogging site. Twitter had about 242 million monthly active users at the end of 2013, and its growth rate decelerated to about 30%. In Q1, 2011, the San Francisco-based company’s user base grew at 118%.
While Facebook Inc user base grew at less than 20% during the fourth quarter 2013, it has more than 1.2 billion monthly active users. Mark Zuckerberg’s company has grown so huge that it’s become impossible for Twitter Inc to catch up. Facebook’s growth rate dropped to Twitter’s current level of 30% when it already had more than 900 million worldwide users.
Mark Zuckerberg is joining hands with telecom companies to lower Internet tariff or provide free access to Facebook. That will help the emerging market population gain access and become familiar with Facebook.
To fuel its slowing growth, Facebook Inc recently bought WhatsApp for a staggering $19 billion or $42 per user. More than one million new users are joining WhatsApp every day, and is expected to surpass one billion users very soon. Mark Zuckerberg knows that any company with a billion users has immense monetization ability. WhatsApp can touch that mark, but Twitter Inc seems unlikely to reach one billion users.
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