Google Inc is a lot more than the dominant player in in the search engine and online ad sector. The tech giant has invested in a wide variety of sectors, and have their finger in the pie in the alternative energy, artificial intelligence, self-driving cars, smart appliances and robotics sectors, among others.
The company’s experimental investments in only tenuously related sectors is made possible by its massive and still growing revenues. Overall revenue for fourth quarter 2013 was $16.86 billion, up a solid 17% over the year before. According to market research firm eMarketer, Google Inc. is currently bringing in around 40% of the total mobile and desktop digital ad revenues in the U.S., and more than 30% on a global basis.
Although Google Inc. missed profit expectations for the fourth quarter of 2013, only reporting $12.01 a share versus $12.20 analyst consensus, Google’s “other revenue,” grew 99%, more than doubling year-over-year to $1.6 billion and up a scintillating 34% quarter-over-quarter. Although the company did not break down exact figures, Google Inc. did allow that the other revenue stream resulted largely from strong sales in its Google Play store, where consumers can buy apps, books and music.
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