Secret App Raises $10m At A $50m Valuation

The buzzy new app Secret — which lets people post messages to their circles of contacts without attribution — has closed a $10 million round of funding at a $50 million post-money valuation, TechCrunch has learned from two sources close to the situation. The funding was led by Google Ventures, with participation also from KPCB.



The news follows a report from Friday in the WSJ, which noted the company was in the process of raising a round of money. It accurately reported the potential backers and funding amount at a $40 million pre-money valuation; we’ve learned that post-money valuation is $50 million, and that the term sheets have already been signed.

Secret launched at the end of January — amid a rush of many other apps like Whisper, Wickr, Confide, Telegram, and more — some of which were inspired to protect users from the sneaky ways of the NSA, some of which are catching on to a bigger trend for more user privacy.

Secret is currently only available on iOS in the U.S. and Canada. So far its highest ranking was on February 7, when it reached No. 16 in the social networking category (130 overall), according to App Annie. As of March 8, its ranking in social networking stands at 81 (1,143 overall).