Tuesday, 11 March 2014
Google - Is This Really A Search Company?
Google. When you read that word, the first thing you probably thought of was search. Considering Google accounts for around 70% of all web searches in the world (or about 85% of the English-speaking world), and has done for a decade, that’s not a huge surprise.
Heck, Google’s search engine is so renowned and ubiquitous that it’s one of only a few brands that has slipped from protected, trademarked usage into the common vernacular. It is not unusual to google instead of search for something.
You’re probably aware that Google has other products, like Maps, Google+, or Blogger, but they’re so inconsequential in the grand scheme of things, compared to Search. You could probably argue that Gmail and Android are important products — but to be honest, even in the case of Android’s hundreds of millions of users, it’s not like anything much would happen if Google ceased development — its open-source nature means anyone (Samsung, Microsoft, etc.) could pick it up and run with it. Losing Gmail would be a pain in the ass, but there are plenty of viable alternatives out there. If we lost Google Search, however, we’d be distraught and discombobulated. Google Search is a fundamental part of the internet. Without it, entire swaths of the web would be deprecated and quickly laid to waste. I don’t think it’s hyperbolic to suggest that, without Google Search, society as we know it would change dramatically.
Without Search, Google would have to fire the majority of its workforce or face losing billions of dollars per year. As of the end of 2013, 91% of Google’s income derived from advertising — the bulk of which stems from paid ads on search results. The remaining 9% comes from a mix of sources, but mostly Google Apps (Google’s enterprise version of Gmail and Docs/Drive). Everything else — Android, Gmail, Docs, Blogger, Maps, etc. — is just icing on the cake; benevolent gifts from the great Web Father in the sky that generate almost zero profit.
Answer: Google is a Search Company.
If you have used the internet, then you have heard of Google. Isn't it? Let us see in your comments
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