As India User Base Nears 100M, Facebook Hopes To Earn Big Revenue From SMBs

India is set to become Facebook’s biggest market in terms of number of users later this year, but don’t expect that to translate into ad dollars for the Palo Alto company anytime soon.

India’s online advertising market maxes out at around $360 million, making it difficult for the company to translate this horde of users into a billion-dollar business.

India has around 50 million SMBs, and many of them such as Kaya Skin Clinic, and smaller retailers including Pigtails and Ponys are now spending over $5 a day with Facebook, Hwang added. Online fashion retailer Yepme is another such early Facebook customer that has seen its ‘likes’ touch 4 million recently.

Facebook has already developed some specific products for SMBs that are beginning to gain traction. One of them is sponsored post, which is already being used by bigger advertisers such as P&G.

Around 10 million Facebook SMB pages are now being managed by the app using mobiles, and that’s why it’s so important. Facebook is currently worth over $170 Billion.