Ad Dynamo’s paid content platform announced early this year has finally launched today to allow publishers get paid by advertisers for the content they produce on their sites. The South African-based ad network says its content marketing platform would “allow brands explore thousands of publishers, negotiate a price to have specific content produced, review & approve the content, and most importantly – measure the performance of the content.”
With about 50,000 publishers now using Ad Dynamo, the company hopes that the product would help advertisers and agencies to connect with top blogs and websites that could produce customised content across the web. Publishers who sign up to the product would receive offers from brand advertisers to produce content on their sites and then negotiate pricing with the advertiser directly to produce the custom content. If the brand accepts the publisher’s price, he/she would then produce the content, publish and get paid.
According to the company, the publishers feed their Google Analytics data into its system, thus giving brands the confidence that they are making decisions based on trustworthy data. For advertisers, they would be able to visually explore and discover suitable publishers and gain real-time access to statistics and reach of each publisher. They would also be able to review unique users and reach of each website before making an offer to have content produced. The company is adopting both the CPC and CPM models to enable advertisers monitor impressions, unique impressions, clicks, unique clicks and CTRs.
Ad Dynamo was launched back in 2009 and claims to be the fastest paying ad network in the world and considers itself the only direct rival to Google AdSense.
0 comments:
Post a Comment