Online local guide Yelp has appreciated remarkably over the last year, with shares gaining 80%. The company's key metrics have improved rapidly, and its focus on mobile should help it sustain that outstanding performance going forward. However, Yelp has raised a concern over the way Google lists search results, claiming the company gives preference to its own services. Will this hurt Yelp's growth significantly going forward, or should investors ignore this concern, given Yelp's mobile moves?
A look at Yelp's product development indicates that the company is gradually becoming more mobile-focused. It is trying to deliver a better mobile web experience to users and has added a new feature through which users can add photos to Yelp via mobile web.
The company is experiencing strong engagement in mobile, driven by the investment it made over the past few years. Management credited Yelp's solid first-quarter performance to higher revenue from local advertising on mobile devices. The mobile app combines reviews and other relevant information based on the consumer's location, which allows them to check in at local businesses.
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